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Netflix to Raise Content Spend 10% in 2026 as AI Cuts Costs
Ted Sarandos says generative AI has been deployed across roughly 300 Netflix productions, enabling higher quality output even as the budget climbs.
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Ted Sarandos says generative AI has been deployed across roughly 300 Netflix productions, enabling higher quality output even as the budget climbs.

Netflix co-CEO Ted Sarandos pushed back on concerns about declining second-season viewership, calling the pattern industry-wide and within expectations.