Kylie Jenner

Kylie Jenner is an American media personality, businesswoman, and one of the most-followed figures of the social media era. She rose to fame as a teenager on reality television and later parlayed that visibility into a cosmetics empire that turned her into one of the youngest self-made billionaires ever covered by the business press.

Early life and television

Born in Los Angeles in 1997, Kylie is the youngest daughter of Kris Jenner and the former Olympic decathlete Caitlyn Jenner. She grew up in front of cameras after the family's reality series "Keeping Up with the Kardashians" debuted in 2007, when she was still a child. Sharing the spotlight with siblings including Kim, Khloe, and Kourtney Kardashian and her sister Kendall Jenner, she became a fixture of celebrity tabloid culture throughout her teens. As the show ran for two decades' worth of seasons, audiences watched her transition from a background presence to a confident public figure with her own ventures, a journey that continued on the follow-up series "The Kardashians."

Business and beauty empire

Kylie's defining achievement is Kylie Cosmetics, which she launched in 2015 with a line of lip kits that repeatedly sold out within minutes. Built on a direct-to-consumer model and amplified by her enormous online following, the brand expanded into a full range of makeup and skincare products. In 2019 she sold a majority stake in the company to the beauty conglomerate Coty in a deal that valued the business in the hundreds of millions of dollars, cementing her status as a marquee name in the cosmetics industry. She has since broadened her portfolio with additional ventures, including a skincare line and a fashion label, while continuing to use her platforms to market new releases.

Her commercial success is inseparable from her mastery of social media. With one of the largest follower counts on Instagram, Kylie helped define the modern influencer playbook, in which personal brand and product brand reinforce each other. Marketing analysts frequently cite her ability to drive sales through a single post as a case study in the economics of celebrity attention.

Public profile and personal life

Beyond business, Kylie remains a heavily documented celebrity whose relationships, fashion choices, and family life draw intense coverage. She has two children with the rapper Travis Scott and has spoken publicly about motherhood and the pressures of growing up under constant scrutiny. She has also navigated debates about authenticity, beauty standards, and the "self-made" label, topics that have followed her financial milestones.

Kylie's influence extends into fashion and pop culture more broadly. She regularly appears at major events such as the Met Gala, collaborates with established designers, and shapes trends among younger consumers. Whether viewed as a reality-television product, a savvy entrepreneur, or a symbol of the influencer economy, she has become one of the most recognizable figures of her generation, a person whose career illustrates how digital platforms can transform personal fame into large-scale commercial enterprise. Her trajectory from child cast member to brand founder is often studied as a blueprint for how contemporary celebrity and commerce intertwine.