PewDiePie to End Family Vlogs to Protect His Son's Privacy

For a man who built an empire by inviting the world into his life, choosing what to keep out of frame may be the more revealing decision. One of YouTube's most recognisable creators is closing a chapter that millions of viewers have followed month by month, and he is doing it on behalf of someone too young to weigh in.

Stepping Back From the Camera

In a feature published on June 22, 2026, The Tab reports that Felix Kjellberg, the Swedish creator known to more than 110 million subscribers as PewDiePie, intends to stop posting his family vlogs in September 2026. The reasoning he gives is uncomplicated and personal: he and his wife, Marzia, no longer want to share their young son online as a default part of their content.

Now 36 and based in Tokyo, Kjellberg has spent years documenting a deliberately quieter life in Japan. That has included monthly vlogs trailing the couple and their three-year-old son, Bjorn, through ordinary domestic routines far removed from the frenetic videos that first made his name. According to The Tab, the call to end the format is about handing the boy ownership of his own public presence as he grows up.

"That Should Be His Choice Later"

"Now he's three years old, we feel like it's a good time to end the vlogs," Kjellberg said, per The Tab. "If he wants to be part of it, that should be his choice later."

It is a stance that lands in the middle of a wider reckoning. The outlet is careful to note that this is not a [retirement](/article/nadal-rules-out-comeback-that-chapter-is-closed)-that-chapter-is-closed) from YouTube. Kjellberg held the title of the platform's most-subscribed creator for the better part of a decade and was the first individual to cross 100 million subscribers, and he has steadily pulled back from the spotlight since relocating to Japan full-time in 2022. What is ending is the recurring family vlog, not his presence on the platform.

The key threads from The Tab's reporting:

• The family vlogs are set to conclude in September 2026
• Kjellberg and Marzia want their son, Bjorn, to decide his own online presence in future
• The couple remain in Tokyo, where they moved full-time in 2022
• Kjellberg is not leaving YouTube altogether

A More Private Era

The decision fits a longer arc for a creator who has gradually swapped viral spectacle for a calmer, more intentional relationship with his audience. Where his early career thrived on volume and reaction, his recent output has leaned toward craft, restraint and a noticeably smaller window into his private world.

By drawing a firm line around his son's privacy, Kjellberg also steps into a conversation that has grown louder across the [creator economy](/article/mrbeast-tops-forbes-2026-top-creators-list), one that questions how much of childhood should be monetised or made permanent before a child can consent. Whatever the long-term effect on his channel, the choice reframes a star once defined by oversharing as a parent prioritising protection. All facts and quotes here are attributed to The Tab.