The Martha Stewart Podcast Is Heading to Netflix in Video Deal

A Lifestyle Icon Lands on the World's Biggest Streamer

Martha Stewart's long-running interview show is about to reach a far larger audience. According to The Hollywood) Reporter, Netflix and iHeartMedia have widened their existing partnership to bring video versions of popular podcasts onto the streaming platform, and The Martha Stewart Podcast sits among the headline additions to the new slate.

For Stewart, whose career has spanned cookbooks, television, magazines and a sprawling lifestyle empire, the move places her conversational franchise in front of one of the largest entertainment audiences on the planet. It is the kind of platform expansion that turns an established audio property into a multi-format event, and it reflects how podcasts have become valuable programming rather than a side venture.

THR reports that the fresh batch of titles heading to Netflix includes three notable shows:

• The Martha Stewart Podcast
• Suite 305 with Lele Pons
• Sibling Revelry with Kate Hudson and Oliver Hudson

These programs are set to arrive on Netflix in the coming months. They will join a lineup of more than a dozen iHeartMedia shows already living on the service, including established names such as The Breakfast Club, My Favorite Murder and Dear Chelsea.

How the Rights Are Split

The structure of the agreement is what makes it work for both sides. Per The Hollywood Reporter, the deal divides rights cleanly between the two companies. iHeartMedia keeps all audio-only rights and distribution, ensuring the shows remain available on platforms like iHeartRadio for listeners who prefer to tune in the traditional way. Netflix, in turn, secures exclusive video rights to the episodes, giving the streamer something its audio competitors cannot offer.

That arrangement lets each company play to its strengths, with iHeartMedia continuing to own the listening relationship while Netflix builds out the watching experience. It also means fans are not forced to choose one ecosystem over the other.

Why the Deal Matters

The expansion underscores Netflix's growing ambitions in the podcast arena. THR notes that the streamer has been steadily assembling its slate through agreements not only with iHeartMedia but also with Spotify and Barstool Sports, signaling a broad and deliberate push into the format.

The logic is straightforward. Video podcasts are increasingly positioned as a modern successor to the traditional daytime talk show, an arena where Netflix is looking to challenge YouTube's dominance. By stocking up on recognizable hosts and franchises, the platform aims to capture the casual, conversational viewing habits that have migrated online.

What It Means for Stewart and the Format

For Stewart specifically, the deal layers a major video platform on top of her podcast's already-established audio reach, extending her interview series to a global subscriber base without requiring her to build a new audience from scratch. It is a natural fit for a media figure who has repeatedly adapted her brand to whatever format audiences favor at the moment.

More broadly, the partnership is a sign of where the industry is heading, with streamers, audio companies and creators converging on video podcasts as a shared growth opportunity. As the lines between television, streaming and podcasting continue to blur, deals like this one are likely to become more common rather than less. All details here are attributed to The Hollywood Reporter's reporting on the expanded Netflix-iHeartMedia partnership.