Hamilton Takes His Game to the Green in Lululemon's New Rest Day Series

Lewis Hamilton's off-season playbook goes well beyond pit-lane debriefs and simulator sessions. The seven-time Formula 1 world champion is channelling that same competitive drive into completely new arenas — and his latest venture lands him square on the golf course.

A New Kind of Race Day

Lululemon has launched a fresh content series called Rest Day With Lewis Hamilton, and the 41-year-old Ferrari driver is the star of every episode. The premise is simple: Hamilton steps out of his comfort zone, links up with elite athletes from other sports, and absorbs — and shares — lessons on mindset and peak performance. According to Rolling Stone, the series kicked off just days ago and is already available to watch on YouTube.

Hamilton has been Lululemon's first-ever motorsport ambassador since last year, so this feels like a natural evolution of a partnership that's already been pushing into research, development, and major product launches. [While he's been keeping busy off the track, on it he's still chasing history]((/article/hamilton-vows-to-keep-pushing-for-eighth-title-in-silverstone-showdown) — Hamilton has made no secret of his desire for an eighth world title.

Teeing It Up With Min Woo Lee

The debut episode pairs Hamilton with Australian golfer Min Woo Lee, who competes on both the PGA Tour and the European Tour. The two are also brand-mates at Lululemon, which made for an easy, relaxed dynamic on the fairway.

The clip captures the pair trading technique tips, going head-to-head in friendly competition, and generally feeding off each other's energy. At one point Hamilton dropped to the ground for a set of push-ups mid-round — because of course he did. Lee reflected warmly on the experience, noting how golf has a unique way of connecting people from completely different worlds and calling the session memorable.

Two more episodes are set to drop later this summer, with Hamilton reportedly going toe-to-toe with other high-profile athletes in their respective sports. It's the kind of cross-discipline curiosity you'd expect from someone who also dabbles in music production and is behind a non-alcoholic Blue Agave tequila alternative.

The Outfit That's Turning Heads

Beyond the banter and the birdie attempts, Hamilton's on-course look has caught serious attention. Head to toe in Lululemon, he wore the Grand Standard Short-Sleeve Polo in Black — a double-knit cotton-blend built for both structure and stretch — paired with the Unshaken Relaxed-Fit Pant in Coconut Ivory, a straight-cut, sweat-wicking trouser that cinches at the hem. A Structured Classic Ball Cap in a matching cream tone rounded out the look, replacing his signature Ferrari red with Lululemon's cotton twill design.

Lee held his own style-wise, wearing the ShowZero Classic-Fit Polo alongside the Stretch Twill Relaxed-Fit Golf Pant — both of which have been trending heavily on Lululemon's site.

More Than a Brand Deal

What makes this series interesting isn't just the fashion or the famous faces. It's the window it opens into how elite competitors think about recovery, adaptation, and learning. Hamilton has always been a student of performance — on and off the circuit. [Even mid-season, he's shown the ability to stay composed under pressure]((/article/hamilton-shuts-down-verstappen-penalty-demand-back-out-next-time), a quality that translates well to picking up an entirely new sport with a camera rolling.

For fans used to watching him [battle for grid positions in Ferrari red]((/article/hamilton-third-as-ferrari-trail-mercedes-in-austria), seeing him navigate a golf course in Coconut Ivory linen is a genuinely refreshing change of pace.

The Rest Day series is shaping up to be one of the more compelling athlete content plays of the summer. Watch this space.

Related on Ni4o: Hamilton Qualifies Third as Ferrari Trail Mercedes in Austria · Hamilton Shuts Down Verstappen Penalty Demand: 'Back Out Next Time' · Hamilton Vows to Keep Pushing for Eighth Title in Silverstone Showdown