Coco Gauff Calls for Etiquette Among Influencers at US Open

Coco Gauff isn't holding back when it comes to the recent chaos at the 2026 US Open. During a pivotal first-round match between Naomi Osaka and Anastasia Zakharova, influencers caused a stir by filming a video right as the players were in the heat of action. Gauff, addressing the disturbance in a post-match press conference, emphasized the need for proper sports etiquette, especially in a tennis venue.

Influencers in the Spotlight

Gauff has no objections to influencers joining the tennis scene. "I think it’s great to have a different demographic to the sport," she said. The young star appreciates the digital creators who bridge the gap between sports and social media, as she herself follows some influencers who respect the game. However, there's a caveat: they need to know the rules of engagement, especially when court action is underway.

Educating the Newcomers

Gauff believes that brands sponsoring influencers should take the initiative to educate them.

"I think it might be on some of the brands to maybe have a sign plastered in the suite so that they know because sometimes it’s their first tennis match," she suggested, hinting at a need for more guidance for newcomers. This way, influencers can enjoy the matches without disrupting the rhythm of play.

The Issue of Distraction

As a player who thrives under pressure, Gauff isn't overly sensitive to crowd noise, admitting she's adapted to the vibrant atmosphere of Arthur Ashe Stadium. However, there are limits.

"I definitely think no flash photography because that does bother [me]," she detailed. Gauff pointed out that flash can throw players off their game, impacting focus when every point counts. Her message is clear: be respectful of the players and the audience.

A Collective Responsibility

Gauff's call for etiquette doesn't just apply to influencers. It's a reminder for all attendees to keep the environment conducive for athletes. The viewing experience should be enjoyable for fans and players alike.

For instance, the ongoing discussion highlights a broader need for social media etiquette in sports. It's not uncommon for players like Osaka to advocate for this at significant events. In fact, she recently vocalized similar sentiments regarding social media interactions at the US Open, which can be read further in her comments made earlier in the week. For Gauff and others in the sport, maintaining the integrity of the game is paramount.

As Gauff gears up for the next rounds, it'll be interesting to see how she and fellow players continue to engage with the changing face of sports culture—one that increasingly involves influencers and social media personalities. Will they heed the call for respect and etiquette, or will the lines of traditional sportsmanship continue to blur? Only time will tell as the tournament unfolds.

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