
Business
Investigation Reveals Phia App's Alleged Misuse of Affiliate Sales
Phoebe Gates' AI shopping app Phia faces scrutiny for claiming unearned sales through deceptive practices.
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Phoebe Gates' AI shopping app Phia faces scrutiny for claiming unearned sales through deceptive practices.

Phia, the $40M-funded shopping startup co-founded by Bill Gates's daughter, faces scrutiny after a Bloomberg investigation found it may have claimed affiliate commissions it didn't earn.