Selena Gomez and Demi Lovato Launch New Beauty Campaign Together

Selena Gomez and Demi Lovato are taking a delightful trip down memory lane with their latest beauty campaign. The duo has come together for Gomez’s Rare Beauty brand in an effort that pays tribute to their iconic Disney Channel era, perfectly titled "Still Making Each Other Blush."

A Nostalgic Collaboration

The campaign introduces The Delena: Soft Pinch Blush Bundle, featuring Rare Beauty's Soft Pinch Liquid Blush in shades named after each star — Hope for Gomez and Virtue for Lovato. Accompanying the blushes is a Soft Pinch Blush Brush, merging their beloved beauty line with a heartwarming nod to their past.

Fans fondly remember the friendship of Selena and Demi, affectionately dubbed “Delena,” which blossomed on the set of Barney & Friends. Their bond continued to flourish as they both starred in Disney classics, with Gomez in Wizards of Waverly Place and Lovato in Camp Rock. Their public affection seemed to wane over the years, adding layers to their exciting reunion now.

Throwback to Princess Protection Program

The campaign creates a charming homage to their Disney Channel Original Movie, Princess Protection Program, which showcased their talents and friendship in 2009. The pair released a nostalgic video reminiscent of their much-loved vlog-style recordings, which fans adored back in 2008.

In the flick, the stars share questions, reminisce about their signature red carpet poses, and joyously lip-sync and dance to “One and the Same,” a track they recorded for the Princess Protection Program soundtrack. “I felt like that was our moment when we felt like Avril Lavigne,” Gomez recalled about their experience filming the music video. Lovato sweetly added, “And Kelly Clarkson. Always Kelly Clarkson.”

Renewed Connections

Despite reflecting on their long-standing connection, it's important to note that Lovato had previously opened up about their friendship status in a May 2020 interview with Harper’s Bazaar. “When you grow up with somebody, you’re always going to have love for them,” she shared, acknowledging the ups and downs of their relationship. Nevertheless, things began to shift positively when Gomez showed her support by attending Lovato's concert during the latter's It’s Not That Deep Tour earlier this year.

In a recent discussion with Elle, Lovato noted, “There have been different chapters throughout our lives, and naturally, friends are in each other’s lives heavily at times, and then sometimes you’re not in constant communication.” Expressing her affection, she said, “Selena is someone that I’ve always loved and adored. It’s really great to be in a place today where we can collaborate on things, but also just hang out and spend time together.”

Shop the Collection

The Delena: Soft Pinch Blush Bundle is now available for purchase on the Rare Beauty website, offering fans a chance to commemorate both their favorite stars and their cherished history together. This collection not only celebrates their friendship but also allows fans to embrace their inner child inspired by these two beloved stars from the Disney family.

Fans of Gomez and Lovato can revel in this heartwarming collaboration that indeed serves as a reminder of the magic that Disney friendships can create — and how they can endure through thick and thin.

Whether you're reliving your childhood memories or discovering their artistry for the first time, this beauty bundle is a must-have for any supporter of these incredible women!

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