PRIME and Pop-Tarts Team Up for Protein Shakes in Three Flavors

Logan Paul and KSI's PRIME beverage brand just made breakfast a lot more interesting. The duo's fast-growing drinks company has announced a collaboration with Pop-Tarts, turning three beloved pastry flavors into a lineup of sleek, protein-forward ready-to-drink shakes.

A Nostalgic Flavor Lineup

The new PRIME x Pop-Tarts protein shakes are inspired by some of the most iconic options in the Pop-Tarts catalog. According to Dexerto, the collection will roll out in Frosted Strawberry, Frosted Blueberry, and Frosted Chocolate Fudge — flavors that practically define childhood pantry staples. Each slim PRIME can features Pop-Tarts branding and illustrated artwork that nods to the matching pastry, making for packaging that feels as fun as the concept itself.

What's Actually Inside the Can

These aren't just novelty drinks dressed up in cute packaging. Each 11-ounce ultra-filtered milkshake delivers a serious nutritional punch: 32 grams of protein, 150 calories, just 3 grams of sugar, 0.5 grams of fat, and zero carrageenan. For anyone keeping an eye on their macros while still craving something that tastes like a treat, the numbers look genuinely compelling. PRIME first dipped into the ready-to-drink protein space in January 2026 with canned shakes carrying that same 32-gram protein count, and the Pop-Tarts drop builds naturally on that foundation.

PRIME's Growing Empire

Since launching in 2022, PRIME has evolved well beyond its original Hydration and Energy drink lines. [Logan Paul](/ article/logan-paul-and-tom-brady-share-heated-moment-at-fanatics-fest) has been vocal about building PRIME into a multi-category beverage powerhouse, and each new product release seems to reinforce that ambition. The Pop-Tarts collaboration is the latest signal that the brand isn't slowing down — it's actively hunting for cultural moments and co-signs that resonate with a wide audience.

The announcement dropped on July 31 via a promotional image shared across social media, showing all three cans lined up with a clean breakdown of their nutritional stats. No release date, pricing, or retailer details were included in the initial reveal, so fans will need to stay tuned for those specifics.

Pop-Tarts Goes Beverage-Bold

This isn't Pop-Tarts' first venture into the drinks world, either. Earlier this year the brand teamed up with Liquid Death to create Pop-Tarts Carnage, a limited-edition black iced tea riffing on Frosted Strawberry — a collab that marked the pastry brand's debut in the beverage space. The PRIME partnership is shaping up to be an even splashier follow-up, given both brands' massive combined social media reach and loyal fanbases.

It's worth noting that while PRIME has dominated headlines for its drink innovations, Logan Paul himself has been equally busy on other fronts. He recently joined an emotional tribute for Oliver Tree, demonstrating a more personal, heartfelt side beyond the business moves and brand announcements. And of course, his WWE tag team partnership has kept him firmly in the entertainment spotlight as well.

What to Expect Next

With the buzz already building around the PRIME x Pop-Tarts reveal, it seems likely that a limited or phased rollout is on the horizon. Whether these land exclusively online, at major retailers, or through a surprise drop is still anyone's guess. What's clear is that PRIME has a knack for generating anticipation — and pairing with one of America's most recognizable snack brands is a smart way to keep that momentum going strong.

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