Kim Kardashian Unites All Five Sisters for SKIMS Holiday Campaign

The Kardashian-Jenner sisters are giving us the ultimate holiday gift — and it comes wrapped in lace, silk, and matching pajama sets. Kim Kardashian has officially pulled all four of her sisters into the spotlight for SKIMS' most family-forward campaign yet, and the result is every bit as warm and glam as you'd expect from this iconic crew.

A Full-Family Affair

For the first time, all five sisters — Kourtney Kardashian, Khloé Kardashian, Kendall Jenner, Kylie Jenner, and Kim herself — joined forces in front of the camera to front the SKIMS Holiday campaign. According to Just Jared, the shoot features the sisters in everything from festive lingerie to cozy sleepwear, channeling that perfect blend of luxe comfort and holiday spirit that SKIMS has become known for. Whether you're a silk-and-lace person or a button-up pajama set devotee, there's clearly something for everyone in this collection.

Kim, who serves as co-founder and Chief Creative Officer of the brand, made it clear that this campaign was deeply personal. "The holidays have always been such a special time for our family," she shared in an official statement, "so getting to bring all my sisters together for this year's SKIMS holiday campaign was so much fun." She added that she loves how SKIMS has woven itself into so many people's seasonal traditions — and that fans should brace themselves for what's coming next.

What's Inside the SKIMS Holiday Shop

The SKIMS Holiday Shop is set to launch on October 29 at SKIMS.com, and the lineup sounds dreamy. Signature sleepwear pieces include a long-sleeve button-up set — the kind of cozy essential that makes holiday mornings feel extra special — alongside lingerie options like a delicate lace bralette and matching boyshort. Think gifting season sorted, whether you're treating yourself or someone you love.

This is the kind of thoughtfully curated drop that fits perfectly into the holiday gifting conversation. Pajamas, intimates, and lounge staples have become go-to presents in recent years, and SKIMS consistently delivers elevated versions of all three. It's easy to see why the brand has earned a loyal following that returns season after season.

Kim's Bigger Entrepreneurial Moment

This campaign arrives at a particularly buzzy time for Kim, who continues to expand her entrepreneurial footprint across multiple industries. Fans have been keeping tabs on her every move — from celebrating the launch of UPDATE Energy Drink at an LA pop-up to enjoying a joyful lake getaway with family and Lewis Hamilton. Through it all, SKIMS remains one of her most celebrated ventures, a brand that has grown from a shapewear startup into a full lifestyle label with serious cultural cachet.

Sisterhood as a Brand Superpower

What makes this campaign especially compelling is the intentionality behind it. Rounding up four busy sisters — each with her own packed schedule, brand commitments, and personal life — is no small feat. Kylie Jenner, for instance, has been juggling her own beauty empire and social calendar, making this collective shoot feel all the more meaningful.

The Kardashian-Jenner family dynamic has always been central to their cultural appeal, and seeing all five women come together — stripped back to their most relaxed, at-home selves in luxe loungewear — is a reminder of what keeps audiences so invested. There's something genuinely touching about a powerhouse entrepreneur choosing family as her holiday campaign's beating heart.

Mark your calendars: the SKIMS Holiday Shop goes live October 29 at SKIMS.com. This one's going to sell fast.