Hailey Bieber and Oprah Both Can't Stop Reaching for This Lip Gloss

When a beauty product wins over both a 29-year-old model-entrepreneur and a 72-year-old media legend, you know it's the real deal. Hailey Bieber and Oprah Winfrey have surprisingly found common ground in their makeup bags — and the item connecting them is a glossy little tube from makeup artist Mary Phillips' brand, M.ph.

The Gloss That's Winning Every Generation

Phillips, who counts [Hailey Bieber](/) and Kendall Jenner among her high-profile clientele, created the M.ph Top Coat Lip Gloss as part of her own beauty line — and it has quietly become a cult favorite. According to Page Six, Oprah herself spotlighted the product on her highly anticipated 2026 Favorite Things list, calling the shades "gorgeous" and raving about how the colors are visible right through the packaging. That's some serious co-sign energy.

Oprah also noted that Phillips recommends either a single swipe for a lit-from-within shine or layering multiple shades from the eight-color range to create a personalized hue. The palette spans everything from soft nudes to pretty mauves — versatile enough to feel right at home on a Parisian street corner or a red carpet.

Hailey's Go-To for That Effortless Glow

For Hailey Bieber, who built Rhode around the idea of effortlessly healthy skin and lips, adding a non-Rhode product to her regular rotation is a notable moment. Phillips herself applied the gloss on Bieber during a Paris trip this past October, sharing in her Substack newsletter, "Hail Mary," that the shade called My Girl was the perfect finishing touch — keeping lips hydrated while delivering a soft pink flush, a hint of shimmer, and plenty of shine.

Bieber has since made the gloss a recurring character in her own social media content, pairing it with the M.ph Overliner Lip Pencil in a TikTok this fall and wearing it to the Academy Museum Gala. For someone who is never far from the beauty conversation — whether she's fronting a major fashion campaign or sharing candid personal updates — her repeated reach for this product speaks volumes.

What Makes the Formula So Special

Beyond the celebrity glow-up, the M.ph Top Coat Lip Gloss has earned genuine love from everyday shoppers. Reviewers consistently praise its balm-like texture and notably non-sticky feel — two qualities that set it apart in a crowded gloss market. One devoted fan shared that the formula has been a game-changer for chronically dry lips, noting that just one or two coats keeps hydration locked in for hours. That kind of real-world performance is hard to argue with.

The gloss sits at an accessible enough price point that it doesn't feel out of reach, which likely contributes to its broad, cross-generational appeal. It's the kind of product that works as hard as it looks pretty.

More Than Just a Gen Z Moment

It would be easy to dismiss a makeup artist-led indie brand as a trend driven purely by young tastemakers and social media buzz. But Oprah's endorsement reframes the conversation entirely. When the woman who has introduced millions of readers and viewers to the best of the best adds something to her Favorite Things list, it signals genuine, lasting quality.

Hailey has had a full and eventful year — from opening up about personal health challenges to celebrating milestones with her family. Through it all, her beauty choices remain a touchstone for fans and industry insiders alike. The fact that her makeup artist's gloss is now sitting alongside Oprah-approved picks for 2026 feels like a full-circle, feel-good beauty moment — one that proves great products truly transcend age, aesthetic, and algorithm.