Gigi Hadid Returns to Stuart Weitzman for Stunning 40th Anniversary Campaign

Ten years, one daughter, and a whole lot of runway miles later, Gigi Hadid is back where part of her luxury fashion story began. Stuart Weitzman has tapped the supermodel, alongside ballet icon Misty Copeland and Chinese actress Yang Mi, to front its milestone Fall 2026 campaign — and the results are every bit as striking as you'd expect.

A Full-Circle Moment for Gigi

For Hadid, this reunion carries real emotional weight. The model first partnered with Stuart Weitzman back in 2016, working with the brand for five consecutive seasons through 2018 — making it one of her earliest major luxury fashion collaborations. Returning now, a decade on and as a mother, she describes the experience as something genuinely meaningful.

"I will always have a special connection to Stuart Weitzman as the brand was one of my first-ever luxury fashion partners, so to come back now, 10 years later, and as a mom, to celebrate their 40th anniversary feels like a full-circle moment," Hadid shared in an official statement. It's the kind of sentiment that feels completely in step with where Gigi is right now — thoughtful, grounded, and clearly selective about the projects she pours herself into. Fans who've been following her evolution (including her [effortlessly cool airport style moments]((/article/gigi-hadid-emanates-effortless-style-at-jfk-airport)) and even her [surprising foray into acting]((/article/gigi-hadid-onscreen-acting-debut-not-suitable-for-work)) will recognize this as another chapter in a career that keeps deepening.

Two Cities, Three Icons

According to Just Jared, the campaign unfolds against the dramatic skylines of New York City and Shanghai — a visual choice that speaks directly to Stuart Weitzman's dual identity. Since its founding in 1986, the brand has blended New York design sensibility with artisanal Spanish craftsmanship, and that transatlantic (and now global) spirit is front and center in this celebratory shoot.

Misty Copeland, who previously appeared in the brand's Holiday 2019 campaign, brings her signature combination of athleticism and artistry to the imagery. Her return is especially poignant given the personal hurdles she's navigated recently. "The last Stuart Weitzman campaign I did was one of my favorites I've ever done, so I jumped at the opportunity to come back to celebrate their 40th…well, not jumped seeing it was only months after my hip surgery, but I was thrilled, and I couldn't be prouder to help tell the message of rising above any obstacle," she said. That kind of hard-won resilience radiates through every frame.

Yang Mi, who co-created two limited-edition capsule collections with the brand in 2019, rounds out the trio with a deeply personal reflection on her journey. "The first journey took me outward, the second inward," she said, describing how her ongoing relationship with Stuart Weitzman has helped her grow both professionally and personally. It's a beautifully articulated sentiment that ties the whole campaign together.

40 Years of Stretch — and Style

At the heart of this anniversary celebration is Stuart Weitzman's signature philosophy: the pioneering use of stretch technology that has defined the brand's aesthetic since day one. It's an ethos built on the belief that style and comfort shouldn't be a trade-off — a message that feels more relevant than ever in today's fashion landscape. The three ambassadors, each a powerhouse in her own right, embody exactly that spirit: strength meeting grace, ambition meeting ease.

The Fall 2026 Collection is available now on stuartweitzman.com, in Stuart Weitzman boutiques worldwide, and through select retail partners. Whether you're treating yourself to a pair of those iconic stretch boots or simply living vicariously through Gigi's gorgeous campaign imagery, this is one anniversary worth marking.

Related on Ni4o: Gigi Hadid Makes Onscreen Acting Debut in Mindy Kaling Show · Gigi Hadid Emanates Effortless Style at JFK Airport · Gigi Hadid Reveals the Pasta Dish That Has Bradley Cooper Hooked